Restaurant Branding

When designing a brand from the ground up, you have to consider all aspects: from research to concept to mockups. Based on Long Island, Atlas Bar & Co. would serve small plates to be shared in a group setting and be inspired by many cultures and cuisines along with craft cocktails. Designing a brand identity in its entirety showed me how important each individual phase of the design process is to create a rich, fully-fledged design.

Branding Breakdown

Alongside designing a brand identity, I created multiple outcomes to put my brand manual into use, from print options like stationeries and stickers, to digital outlets like a website prototype and web banner advertisements.

In addition to a variety of mockups I created, I also designed a presentation deck that displays my design process including concept, preliminary design, and final outcomes and can be viewed here.